This 70s trucker cap features the rock radio station known as KSHE 95, which serves the St.Louis area of Missouri. The patch shows their mascot, a pig named Sweetmeat donning her cool sunglasses and headphones while puffing on a cigarette. During the 1970s KSHE played a pivotal role in the rise of midwestern bands like REO Speedwagon, Styx, and Cheap Trick.
The station was formed in 1961 by Ed Ceries in the basement of his home in Crestwood, MI. He gave it the name "The Lady of FM." Ceries built some of the equipment himself and even Macgyvered things using his wife's kitchen wares and washing machine. Despite his unconventional approach, he was able to gain a loyal audience.
Unfortunately, advertisers refused to work with him because of the size of his operation. This made it hard to stay afloat and he sold The Lady to Century Broadcasting in 1964
Size: one size fits all
Content: polyester, nylon
Tag Brand: unbranded
This hat features a snapback feature. Hat shows some wear, see pics.
This item is from the estate of Craig MacGregor, the bassist for the band Foghat in the 1970s, 80s, and again in the 2000’s. The item was owned by Craig, a collector of t-shirts, and stored for some time in a basement before it came into our possession. As a result there may be some lingering basement odor. All items are authentic pieces of rock and roll history and in many cases are one-of-a-kind. Further authentication and chain-of-custody can be provided upon request.