70s The Nose Knows Snow Rock N Roll Drugs t-shirt Medium

Chest 19.5 in.

Length 25 in.

Content: 100% Cotton

Tag Brand: Belton

This sweet graphic tee was made in the 70s and features bold white lettering that reads, "The Nose Knows!" The exclamation point in the graphic has a snowflake in place of the dot, which provides a subtle hint as to what this tee is really talking about. This shirt is a unique remnant from the cocaine boom of the 1970s.

In the 70s, Cocaine was smuggled from Latin America to the US to meet a growing demand for the drug. While the counterculture of the 60s was often associated with the laid back vibes of depressants and hallucinogens like marijuana and LSD, the 1970s were instead enamored by the prestige and glamor that was associated with cocaine at that time. Cocaine was considered the drug of celebrities and rock stars. It was showcased in popular movies like Annie Hall and Superfly, and it was also the subject of popular rock songs from acts like Eric Clapton and the Grateful Dead. The New York Times even referred to cocaine as "the champagne of drugs" in a 1974 issue.

This booming popularity lead to a wide range of gear and accessories that were marketed to those wishing to partake. Glossy magazine ads offered a variety of gadgets from company's with names like Johnny's Snowflake, Frost-Ade, Sno-Blo and Alpine Creations, which all referenced one of the drug's common street names: snow. There was even a Cocaine Consumer's Handbook that was sold with the tag line "know what you put in your nose", and there's a good chance that this shirt was designed to help advertise one of these many drug accessories.

Fits like a modern unisex adult medium






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