70s Flick My Bic Disposable Lighter Slogan White t-shirt Medium

Chest 19.5 in.

Length 27 in.

Content: 100% Cotton

Tag Brand: Crazy David's

This cool tee features a raunchy slogan from the 1970s. The shirt reads, "Flick My BIC" and it was designed to advertise the popular disposable lighter brand, BIC. This French manufacturing company first gained recognition for their signature ballpoint pens, which they began producing in the 50s.

In the early 70s, BIC decided to expand their product line to include disposable lighters, but they needed a way to set themselves apart from their main competitor, Gillette. What they came up with was an ad campaign centered around the suggestive slogan featured here. This, along with the lighter's affordable price made it a quick hit with consumers.

The tag says extra large but this shirt fits like a modern unisex adult medium. There are some small spots on the shoulder and under the arm, see pics.






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