90s 7UP SS Uncola Cruise For Treasure Soda Pop t-shirt XXL

Chest 25 in.

Length 26 in.

Content: Feels like 100% Cotton

Tag Brand: No Tag

This sweet t-shirt was made in 1993 and references 7Up's viral Un-Cola ad campaign. Back in the late 60s, 7-Up soda decided to brand itself as the "Un-cola" to set them apart from their soft drink competitors Pepsi and Coca-Cola. The move was meant to target the disillusioned youth of the Vietnam War era, and the ads wound up being a hit. The ads were so effective that the title of Un-Cola continued to stick with 7-Up over the years, often alongside puns based on the "un" moniker, like the one on this tee that says "cruise-un for treasure".

Fits like a modern unisex adult XXL or 2XL. There's a hole in the graphic and some repairs, see pics






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