{"product_id":"70s-boscovs-did-you-boscov-today-ringer-t-shirt-large","title":"70s Boscov's Did You Boscov Today? Ringer t-shirt Large","description":"Chest 20 in.\u003cbr\u003e\u003cbr\u003eLength 25 in. \u003cbr\u003e\u003cbr\u003eContent: Feels like cotton blend\u003cbr\u003e\u003cbr\u003eTag Brand: No tag \u003cbr\u003e\u003cbr\u003eThis vintage ringer features a classic slogan from the department store chain Boscov's, and it asks the question, \"Did you Boscov today?\" The phrase was born out of a viral marketing ploy from the 1970s. The company's head at the time, Albert Boscov, was looking for a way to increase store traffic during the slow month of April. His solution was a campaign in which any customer that visited one of the three Reading locations every day during the month of April, would be rewarded with a free set of cookware. The company wound up giving away around 25,000 sets of cookware, making it the most expensive campaign they'd ever run, but it also generated a new abundance of loyal customers. \u003cbr\u003e\u003cbr\u003eFits like a modern unisex adult large. There is a small spot on the front, see pics. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e26-05-131578","brand":"none","offers":[{"title":"Default Title","offer_id":47275428708483,"sku":"26-05-131578","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0179\/9731\/files\/131578-001jpg.jpg?v=1781274652","url":"https:\/\/thecaptainsvintage.com\/en-ca\/products\/70s-boscovs-did-you-boscov-today-ringer-t-shirt-large","provider":"The Captains Vintage","version":"1.0","type":"link"}