80s Primo Beer Honolulu Hawaii Chance 'Um Surfer t-shirt Large
Chest 20.5 in.
Length 28 in.
Content: 100% cotton
Tag Brand: Hanes
This rad vintage tee is for the Honolulu Brewing & Malting Company's flagship product, Primo Beer. The back of the tee features a vibrant graphic advertising the company, while the front features the beer's mascot, a surfer holding a board that says, "Chance 'Um." Chance Um is a Hawaiian English phrase that essentially means, "go for it."
Primo advertises itself as "Hawaii's First Beer" which may be true considering the company can trace its roots back to the late 19th century. The company has gone through several different owners, including Stroh Brewery Company and Pabst Brewing Company. The brand has often been a sponsor for water sports events, like surfing or paddle boarding, and it was quite prevalent in Hawaii during the height of its popularity.
Fits like a modern unisex adult large