70s Apple Computer Rainbow Logo t-shirt Youth Extra Large
Chest 16 in.
Length 22 in.
Content: 100% cotton
Tag Brand: Hanes Beefy-T
This epic promo tee is a 1970s original made for Apple Computer. It's held up incredibly well after all this time, preserving that old school magic for years to come. Features amazing one hundred percent cotton, 70s era Hanes tag, and the iconic rainbow apple with a bite on the side.
There are many theories as to how the iconic Apple logo came to be, but we know for certain that it was the work of Rob Janoff of Regis McKenna Advertising. The company was known for their collaborations with other big tech like Intel, America Online (AOL), and Compaq.
Steve Jobs enlisted the talented Janoff to design a new logo for the 1977 release of the Apple II computer, and that's how we got the rainbow masterpiece so universally recognized today. Some speculate the added bite mark was symbolic of acquiring knowledge, a reference to the biblical notion of eating an apple from the Tree of Knowledge. Others believe it was a play on the phrase "take a bite of the Apple" and the word "megabyte".
The rainbow logo was used from 1977-1999, gracing Apple products like the Macintosh Classic, to printers, and scanners. They began phasing out the beloved rainbow apple in 1998 and completely discontinued it in 1999. Since then, Apple has taken on more simple color schemes of white, gray, or black. Original relics, collectibles, and memorabilia from Apple's rainbow logo era still exist as stickers, pins, mugs, and in rare cases 70s t-shirts like this one.
Fits like a modern unisex youth extra large.