Chest: 19.5 in.
Length: 27 in.
Content: 100% polyester
Tag Brand: Roach
This vintage tee features the 70s ad campaign for Lone Star Beer featuring their iconic Giant Armadillo. The graphic shows the armadillo building a sand replica of a Lone Star longneck bottle.
Jerry Retzloff, marketing manager for the beer company, boosted sales tremendously during the 1970s. Largely by using his connections to Texas musicians like Willie Nelson, Red Steagall, and Two Tons of Steel.
Lone Star Beer has been mentioned in many popular country songs like Whitney Morgan's Buick City. The beer has also had numerous cameos on shows like King of the Hill, True Detective, and The Big Bang Theory.
Tag says large but this shirt fits like a modern unisex adult medium.