80s Harley-Davidson Motorcycle Live Free Ride Free t-shirt Large

Chest 20 in.

Length 27.5 in.

Content: Feels like a cotton blend.

Tag Brand: No tag

This rad, officially licensed, vintage tee honors the iconic Harley-Davidson brand of motorcycles. It features a graphic of a chopper-style motorcycle and the words "Live Free Ride Free."

Harley-Davidson was founded in the early 20th century and it is one of only two, classic American motorcycle manufacturers to survive the Great Depression. Harleys are known for being customizable, which gave rise to the popularity of the "chopper" style of motorcycle. Choppers are known to feature an extended fork, the part of the bike that straddles the front wheel, and an extended "sissy bar," the metal tubes connecting the fender with the frame to form a backrest.

Harley-Davidson fell out of favor amongst bikers in the 1970s as their product quality dipped and Japanese-made bikes became more popular. The company was sold in the early 1980s and the new owners became focused on reclaiming the Harley-Davidson name once associated with quality bikes. Old designs were revived and the "retro" styles did well against the sleeker, Japanese bike models.

Harley-Davidson has a loyal fan base with an active brand culture. The nickname "hog" for a bike originated in the Harley-Davidson community. In the 1920s, a group of farm boys raced with their Harleys and called themselves "the hog boys." They consistently won races and, after winning a race, they would put a live hog on the bike for a victory lap. The brand embraced the term and established HOG, or Harley Owners Group, in the 80s to build upon the loyalty of Harley fans. By engaging with fans and establishing a formal organization, HOG helped increase sales after the dip in the 70s. HOG remains a staple in the Harley-Davidson community with local chapters all over the world.

Fits like a modern unisex adult large. Soft and thin. Some discoloration, see pics.


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