80s Noid Dominoes Pan Pizza Mascot t-shirt Large
Chest 20.5 in.
Length 26.5 in.
Content: 100% Cotton
Tag Brand: Gesim Corp.
This white graphic tee shows an image of the Noid looking at newspaper article announcing Domino's new pan pizza, likely contemplating how he's going to ruin its delivery. The Noid was a recurring character featured in advertisements for the Domino's Pizza chain in the 80s. He was first created in 1986 by the advertising agency Group 243. They hired animator Will Vinton, who loud later go on to be the creative director for The California Raisin Show, to animate the commercials, and the ads were typically narrated by Andre Stojka who provided the voice of Owl in several Winnie the Pooh movies and Starlight in Rainbow Brite. The concept behind the Noid was to represent various challenges that could occur while delivering a pizza in 30 minutes or less.
In 1988, CBS was working on plans to release a Saturday morning cartoon based off the character, called The Noids. The show was scrapped after people complained that it was just an obvious marketing ploy. A video game was also developed and actually released. It was called Avoid the Noid and the goal was to deliver a pizza to an apartment complex swarming with Noids.
In 1989, a man held two Domino's employees hostage, under the impression that the Noid was created specifically to mock him. The man, who was mentally ill, had the last name of Noid and thought the ads were a personal attack. The hostages were able to escape unharmed and the man was charged on several counts but found not guilty by reason of insanity. Many people believe this incident lead to Domino's retiring the Noid, however the company has rejected these claims.
Fits like a modern unisex adult large. There is a repair and some light spots, see pics.