90s Energizer Bunny Batteries Double Sided t-shirt Extra Large

Chest 22 in.

Length 26.5 in.

Content: 100% Cotton

Tag Brand: Images

This cool, double sided tee promotes the battery brand Energizer. It features a graphic of their mascot, the Energizer Bunny on the front and one of their slogans on the back that reads, "Nothing Lasts Longer."

The Energizer Bunny was actually created to parody competing brand Duracell's own pink rabbit. The Duracell Bunny first appeared in TV ads in 1973 but Duracell's trademark lapsed in the late 80s, creating an opportunity for Energizer to trademark their own, drumming bunny. There was a trademark dispute that ended with Energizer maintaining the rights to the bunny in the U.S. and Canada while Duracell maintained the rights every where else.

The Energizer Bunny commercials were extremely popular but it was reported that sales actually went down once the bunny was introduced. There is some speculation that consumers didn't pick up on the parody aspect and thought that the commercials were for Duracell. The Energizer Bunny has become a pop culture icon since its inception and the title "Energizer Bunny" has come to be synonymous with something that continues endlessly or without rest.

Fits like a modern unisex adult Extra Large.


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