80s Pepsi Challenge 10K Meter Series Race t-shirt Small

Chest 16 in.

Length 29 in.

Content: 50/50 Cotton/Polyester

Tag Brand: Ched

This cool colorblocked tee was made to commemorate the Pepsi Challenge 10,000 Meter Series race. Pepsi sponsored multiple 10K road races across the nation during the 1980s. They were used to help promote the carbonated soft drink alongside a viral marketing campaign that involved a blind taste test between Pepsi and their competitor Coca-Cola.

Around this time, Pepsi also ran a "Pepsi Challenge Payoff" contest, which offered an enviable prize to anyone who could collect enough Pepsi bottle caps to spell out the word "Challenge".

The tag says medium but this shirt fits like a modern unisex adult small.






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