70s Boscov's Did You Boscov Today? Ringer t-shirt Large

Chest 20 in.

Length 25 in.

Content: Feels like cotton blend

Tag Brand: No tag

This vintage ringer features a classic slogan from the department store chain Boscov's, and it asks the question, "Did you Boscov today?" The phrase was born out of a viral marketing ploy from the 1970s. The company's head at the time, Albert Boscov, was looking for a way to increase store traffic during the slow month of April. His solution was a campaign in which any customer that visited one of the three Reading locations every day during the month of April, would be rewarded with a free set of cookware. The company wound up giving away around 25,000 sets of cookware, making it the most expensive campaign they'd ever run, but it also generated a new abundance of loyal customers.

Fits like a modern unisex adult large. There is a small spot on the front, see pics.






26-05-131578