70s Morninglory Music Isla Vista Santa Barbara t-shirt Medium

Chest 19 in.

Length 22.5 in.

Content: 100% Cotton

Tag Brand: Here's What's New in California by Westwood

This awesome tee was made to promote Morninglory Music, a record store that used to be found in Isla Vista, California. Morninglory Music was opened in 1969, by a University of Santa Barbara student, Stan Bernstein, not far from the school's campus. The music store was a hidden gem, that drew in customers with their impressive up-to-date collection and knowledgeable staff.

This shirt was made during the early days of the shop, in the 70s. Around that time psychedelic rock, glam rock, prog rock, funk, and R&B reigned, and Morninglory was right at home alongside businesses like the Magic Lantern art house theater and the Red Lion bookstore.  

Fits like a modern unisex adult medium. There's a repair on the back of the right sleeve when wearing, see pics






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