70s Flick My BIC Lighter Commercial Slogan t-shirt Small
Chest 16 in.
Length 24.5 in.
Content: 100% Cotton
Tag Brand: Crazy David's
This sweet vintage tee features a cheeky slogan that was used in an advertising campaign for BIC brand disposable lighters. Television commercials from the mid 70s included the sexually suggestive slogan "flick your BIC" in an attempt to draw attention away from their main competitor, Gillette.
Bic is a French company whose original claim to fame was manufacturing ballpoint pens. They released their first ever product, the BIC Cristal pen, in 1950 and chose to expand into disposable lighters in the early 70s. The affordablility of the BIC lighter has made it one of the most popular choices on the market for many decades.
Fits like a modern unisex adult small. Spot on the front, see pics. This shirt is deadstock, never been worn.